Privacy Policy

Under section 43A of the Indian Information Technology Act 2000, And the SPDI Rules 2011,DPDP Act 2023

1. Types of Information Collected

Technical Data: IP addresses, browser types, and cookies used to improve the shopping experience. 

Personal Information: Name, email address, phone number, and shipping/billing address.

Payment Details: Note that payments are usually handled by secure third-party gateways (like Razorpay or Pay U India) and that we do not store full card details.

2. Purpose of Collection

We process certain Information because it is necessary for us to be able to provide and administer the Service and its features. We also process certain Information to comply with certain statutory requirements.

Such data is processed based on your consent. To the extent that processing is carried out on the basis of consent, it is for you to give such a consent and you may at any time, wholly or partly, withdraw your consent. If you have consented to our use of information about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place.

Please note that certain Services requires us to access certain Information and if you refuse to provide us the consent, it may result in a suspension of your account.

  • Order Fulfillment: Processing transactions and delivering products across India.
  • Communication: Sending order updates, delivery notifications, or promotional offers (if the user opts in).
  • Personalization: Customizing the website to match user interests in fashion. 

3. Data Sharing and Disclosure

We share non-personally identifiable information with Google Analytics to improve our website’s load time, conversion rate and to check browser type, language preference, referring site and time of visit.

When you subscribe for the Services, we share personal identifiable information (Name, email, account name, IP address) with Google Analytics, Lucky Orange and Meta (formerly Facebook) so that we can learn how you use the Services, provide you support and communicate with you. We use Third party support for customer relationship and messaging system.

System Communication & Transactional Emails- We use some third party plugins for communication. The emails we send from the Services uses such third party infrastructure and we share your name and email address with them to send out the emails. Payment – We use Razorpay, PayU, Cashfree, Paypal as our payment processor and pass on your Personal Information to them when you decide to upgrade your Services account so that this information can be used to prepare invoices. We do not store any of your financial instrument information on our website or our servers – more specifically, credit / debit card details, UPI, banking accounts or any other payment method information.

  • Logistics Partners: Courier services for delivery.
  • Payment Processors: To complete financial transactions.
  • Legal Compliance: If required by Indian law or government authorities. 

4. User Rights and Control

Indian law mandates that you provide users with certain rights: 

  • Access and Correction: The ability to review and update their personal information.
  • Opt-out: A clear way for users to withdraw consent or unsubscribe from marketing emails.
  • Deletion: The right to request the erasure of their data. 

5. Security and Grievance Redressal 

  • Security: State that we use SSL Encription for transactions and have managerial procedures to protect data.
  • Grievance Officer: I T Head, Exact Couture,Erattupetta,Kottayam-686121. Email = mail@dresscon.in (we provide acknoledgement within 24-78 hrs. and resolution within 7days)

6. Consent and Opt-Out 

Consent is no longer just a checkbox; it must be free, specific, informed, and unambiguous. 

  • Affirmative Action: We did not use pre-ticked boxes. A user must actively click or toggle to agree.
  • Granularity: Do not bundle everything into one “I Agree.” Users should be able to consent to “Order Processing” (mandatory) while opting out of “Marketing Emails” (optional).
  • Withdrawal (Easy-Out): The law requires that withdrawing consent must be as easy as giving it. If a user can opt-in with one click, they must be able to opt-out via their profile or a single link without having to email support.
  • Consequence of Withdrawal: If a user withdraws consent for non-essential data (like style preferences), We cannot stop providing the core service (selling them a dress). 

7. Disclosure to Third Parties

  • Purpose Limitation: Third parties can only use the data for the specific reason it was shared. For example, your delivery partner cannot use a customer’s phone number for their own separate marketing.
  • Trusted Partners: Common third-party disclosures for a dress website include:
    • Logistics: For shipping and returns.
    • Payment Gateways: For secure transaction processing through Pay U Payments Private Limited an authorized third party payment agrogator.
    • Cloud Hosting: Servers where your website data is stored (e.g., AWS).
  • Legal Mandates: We may disclose data without consent only if required by a government order or for legal compliance. 
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